Direct outbound
Reach the right decision-makers with researched prospect lists, relevant cold emails and consistent follow-up.
Turn connections
into growth.
Build your systemFive channels.
One growth system.
Book a strategy callFIVE CHANNELS. ONE ACQUISITION SYSTEM.
A system built for
60+ meetings a year.
We help B2B businesses implement a connected client acquisition system. Five channels, working together to create more qualified sales conversations.
Book a strategy callSee how it works
An annual goal supported by your offer, audience and execution. Results vary.
YOUR CLIENT ACQUISITION CHANNELS
Five ways in.
One direction forward.
Podcast method
Start relationships through thoughtful interviews with the people and businesses you want to work with.
Articles
Turn your expertise and interviews into useful articles that give prospective customers more ways to discover you.
LinkedIn content
Stay visible with posts written in your voice, built around what your buyers care about.
LinkedIn outreach
Connect with relevant people and open natural conversations that complement your other channels.
FROM STRATEGY TO CONVERSATIONS
How the pieces
come together.
01ICP, market & infrastructure+
Define your ideal customer, map the addressable market, and prepare the domains, inboxes and workflows behind your outreach.
02Signals & activation+
Identify relevant triggers, such as hiring, funding or leadership changes, and use them to make your outreach timely.
03Lead scoring & priorities+
Research each account, check its fit and prioritize the prospects your business is best positioned to help.
04Channel routing+
Connect each audience to the right mix of direct outreach, podcast invitations, articles and LinkedIn activity.
05Activation & handoff+
Manage interested replies, qualify the opportunity and hand over booked meetings with the context your team needs.
BUILT INSIDE YOUR BUSINESS
A system you own.
Not another loose end.
We implement the acquisition infrastructure directly into your company, so your team has the tools, visibility and process to keep moving.
↔
Connected acquisition
Email, LinkedIn, interviews and articles work from the same audience and strategy.
↗
Room to scale
Expand outreach as your market, inbox capacity and campaign performance support it.
◇
You own the system
Your domains, accounts, prospect data, workflows and strategy stay with your company.
◷
A clear route to launch
Strategy, setup, warm-up and quality checks lead into an agreed launch plan.
◎
A connected sales process
Tie replies, qualified interest, meeting handoffs and reporting into your team’s workflow.
THE DIRECT OUTBOUND BUILD
From first idea
to a working system.
From the first targeting decision to a working acquisition system inside your company.
Strategy & design
Define who you want to reach and how you will start the conversation.
- ICP definition
- Channel strategy
- Message architecture
- Data requirements
Build & prepare
Build the workflows and campaigns inside the tools your company will use.
- Domains & inbox setup
- Enrichment workflows
- Campaigns & personalization
- Warm-up & system checks
Launch
Launch approved campaigns, ramp activity carefully and review the first responses.
- Campaigns go live
- Controlled volume ramp
- Reply management
- Initial optimization
Optimize & expand
Use campaign feedback to improve targeting, messaging and follow-up.
- Ongoing improvement
- Performance reporting
- Audience expansion
- Team handoff & refinement
Illustrative rollout. Launch timing depends on your infrastructure, approvals and inbox readiness.
MORE WAYS TO REACH YOUR BUYERS
Beyond cold outbound.
Our five-channel package connects outreach, relationships and content in one system.
| Acquisition channel | Royal GenixFIVE-CHANNEL PACKAGE | Cold-outbound-only agency |
|---|---|---|
| Cold outbound | ✓ | ✓ |
| Podcast method | ✓ | × |
| Articles | ✓ | × |
| LinkedIn content | ✓ | × |
| LinkedIn outreach | ✓ | × |
Comparison is with a cold-outbound-only service, not every agency.
GTM consulting + localization
Local relevance, built on a stronger outbound foundation.
30+
booked calls in 30 days
Localized messaging and stronger deliverability generated more than 100 positive replies.
Explore Masu Labs’s story
Direct outbound
Opening doors to high-value consumer brands.
11
meetings in 46 days
A targeted 80-inbox campaign opened conversations with consumer brands, including two enterprise opportunities.
Explore Mosea’s story
Podcast guest booking
Turning podcast relationships into a qualified pipeline.
3
clients closed · 21 pipeline opportunities
Targeted guest booking and relationship follow-up turned podcast conversations into business opportunities.
Explore AI Growth Xperts’s story
Market strategy + outbound
A better-fit market. Seven meetings. One new client.
7
meetings in one month · 1 closed deal
A market pivot based on proven case studies connected the agency with a better-fit audience.
Explore Kubrik Digital’s story
Podcast guest booking
Eight qualified guests. Three signed clients.
3
signed clients from 8 guest bookings
Qualified guest outreach produced a 37.5% guest-to-client conversion rate.
Explore Brandora’s story
Interview-led outreach
A reason to reply, beyond a sales pitch.
11
positive responses in one week
Interview-led outreach gave decision-makers a relevant reason to respond.
Explore Seisan’s story
Direct outbound
A focused route to BPO decision-makers.
7
qualified meetings in 30 days
Focused outreach created sales conversations with BPO and call-center decision-makers.
Explore Yactraq’s storyClient stories / 1–3 of 7
FAQ
Your questions,
answered.
I’m a small business. Can you help me?
Yes. You can start with eight LinkedIn posts per month for $350, or book a call to discuss a focused outbound program. We’ll recommend a starting point based on your audience, goals and resources.
Who do you work with?
We work with B2B businesses that want a more consistent way to reach buyers and generate sales conversations. We offer a focused LinkedIn content service for small businesses and broader acquisition programs for growing teams.
What does 60+ meetings a year mean?
It is the annual outcome our acquisition system is designed to support. Actual results depend on your market, offer, targeting, campaign activity and sales process; it is not an automatic guarantee.
Can you run the campaigns for us?
Yes. Our done-for-you model covers the agreed campaign execution and ongoing optimization. We will scope the channels and responsibilities with you before starting.
Can you implement the system inside our company?
Yes. We can build the agreed infrastructure, data workflows, campaigns and reporting inside your business, with documentation and a handoff for your team.
Do we own the system?
For implementation engagements, the domains, accounts, data, workflows and strategy we build for your business are set up for your company to own and access. The scope and third-party subscriptions are agreed before kickoff.
What is included in the LinkedIn content service?
Eight LinkedIn posts per month for $350, written for your voice and audience and delivered ready to post. We will confirm the content process and any additional requirements with you before starting.
How much do outbound and the larger programs cost?
Cold outbound, podcast plus articles, and the five-channel program are scoped through a call. Pricing depends on the work involved and whether you choose done-for-you delivery or implementation inside your business.
How long does implementation take?
We agree on a rollout based on your existing setup, campaign scope, approvals and inbox readiness. The process covers strategy, setup, launch and ongoing improvement.
Do the packages include cold calling?
No. The channels on this site are direct cold email, podcast outreach, articles, LinkedIn content and LinkedIn outreach.
How do we get started?
Book a strategy call. We will discuss your audience, offer and current acquisition process, then recommend a package and delivery model that fits.
What happens on the strategy call?
We discuss your audience, offer, current acquisition process and goals, then recommend the channels and delivery model that fit your business.
YOUR NEXT CHAPTER
Build a system.
Keep the momentum.
Let’s connect the right channels to the customers you want to reach.
Book a strategy call