Research the right guests
Matched potential guests to Brandora’s target prospect profile.
01 / THE CHALLENGE
A clear starting point.
Brandora needed a consistent way to find, approach and book the right people at useful volume. The priority was conversations with potential clients and valuable long-term relationships.
02 / OUR APPROACH
How we moved it forward.
Qualify the list
Built focused guest lists around commercial relevance and relationship fit.
Manage relevant outreach
Created and managed invitations that connected with qualified prospects.
Follow the relationship through
Treated each appearance as the beginning of a potentially valuable business relationship.
03 / THE OUTCOME
What the work produced.
Eight qualified guest bookings resulted in three signed clients, a 37.5% guest-to-client conversion rate. The process brought commercially relevant people into the podcast and created more opportunities to progress strong conversations.
THE TAKEAWAY
Guest selection and thoughtful follow-through can make a podcast a meaningful part of client acquisition.
Based on the supplied Brandora case study. Historical results, not a guarantee of future performance.